RUBY TUESDAY

The Ask: From burgers, to seasonal items, to happy hours, during my years on the Ruby Tuesday account, my art director and I worked on what seems like hundreds of micro-content campaigns. The largest of these was a push to introduce their new and improved Garden Bar—Ruby Tuesday's most popular item. Together, we concepted each post, had a full photoshoot, and put together campaigns that consistently increased awareness of any and every Ruby Tuesday special. To the right you will see a mixture of pieces from some of these campaigns.

XYZAL

The Ask: When XYZAL, an OTC allergy medication, first came to us, they weren't even on shelves yet. We helped them develop a voice, look and feel as well as a digital presence. Combined with a completely new website, banner ads, and TVCs, the social media content my art director and I concepted and executed helped XYZAL exceed their expected household penetration in their first year. These are just a few examples of how it all came to life on social media. 

Note: Some of these images were posted as GIFs. GIF version to come soon.