EMAIL CONTENT

FORD

The Ask: As part of a CRM campaign to drive sales for Ford’s 2023 electric vehicles (EVs), we created a series of 8 emails that would be sent to potential customers who had shows interest in the Mustang Mach-E. Each email highlighted a different RTB, so to speak, such as affordability, unique features, charging and range information, etc. Though not the most exciting, the email centered around cost savings and affordability was by far the most challenging. Based on legal feedback, we had to avoid words like “save,” “savings,” “affordable,” and any statements that insinuated the consumer would save money when buying an EV. Here’s where we landed.

MIAMI DOLPHINS

The Ask: For the start of a new season, with a new coach, in a new stadium, the Miami Dolphins rolled out a new program —digital ticketing. To explain the changes to season ticket holders, my design partner and I created an animated infographic that lived on the Dolphin's website (right) and an email to drive to the site (left). Their pivot to digital ticketing was a huge success and is still being implimented today.

XYZAL

The Ask:  This went to our original email subscribers to thank them for sticking with us, give them a coupon to boost sales, continue to emphasize product benefits, and direct them to our social pages. Emails like these have not only helped the brand exceed their goals of household penetration in their first year, it has helped build a positive brand sentiment and even more importantly, brand loyalty among consumers.