BIG IDEAS
GENERAL ELECTRIC
The Ask: GE GGO asked for a buzz-worthy idea to help position them as a leader in innovation and creativity instead of just an company selling home appliances. Their target market for this particular project was the European food and beverage industry.
THE CITIZENRY
THE ASK: The ask was pretty simple on this one. "Think of a buzz-worthy idea to spread brand awareness." This is what I came up with.
