VIDEO SLOBs

What's a SLOB? It's VaynerMedia's acronym for Script-Like-Object. As the name suggests it’s like a script* but doesn’t fully get into the details of the dialogue. It’s meant to set the stage of the story. We start with a one sentence summary, then go into slightly more detail explaining how the video will come together. This approach to the script helps to lead us away from writing a "commercial" allowing us the freedom to create content more appropriate for social media.

DR TEAL'S

The Ask: Dr Teal's came to us wanting to expand their audience by empowering men to make bathing part of their lives. Other brands market epsom salts to men for fitness purposes, but Dr Teal's wanted to speak to the holistic benefits of bathing and how those benefits have a place in the real lives of real men. This piece was put on hold due to budget but will (hopefully!) be produced in the future. 

INVISTA

In 2017, INVISTA launched the STAINMASTER® LiveWell™ Carpet System primarily pushing its ability to reduce dust and allergens in the home. In 2018, they wanted to expand that messaging beyond consumers who suffer from allergies—many of whom may have left the category in favor of hard floors—to position LiveWell™ with a broader message around both clean and comfort. To do so, they came to us asking for an innovative video concept to be produced for social media. This video is currently in the early stages of production (stay tuned for the final product!).

*for more traditionally scripted videos, see my video section